Merchandise & Apparel

Project Management Success: Son of Paper Merchandise Campaigns

As the founder and creative director of Son of Paper, I’ve spearheaded four successful merchandise campaigns, collaborating with lean teams and budgets. Our primary objectives encompassed reaching our target audience effectively, establishing enduring brand recognition, and ensuring efficient resource utilization.

Throughout these endeavors, our team consistently achieved exceptional metrics, including selling out 100% of our merchandise stock and yielding a net profit of 125% for each product launch comprising 200 units.

Key Skills Engaged:

• Surveys: Leveraged Google Forms and Instagram polls to gather valuable product feedback and design input from our community.

• Budget and Order Tracking: Meticulously managed orders, budget allocation, and income tracking using Google Sheets, ensuring financial transparency and accountability.

• Vendor Communication: Fostered strong relationships with vendors, guaranteeing quality and adherence to schedules through proactive and transparent communication.

• Collaboration: Worked closely with artists and models to co-create custom merchandise, fostering creativity and ensuring alignment with our brand identity.

• Strategic Planning: Strategically defined our target audience, set competitive product pricing, and crafted comprehensive marketing rollout strategies to maximize reach and engagement.

My holistic approach underscores effective project management practices and unwavering dedication to the success and growth of Son of Paper.