Number one song “Soju Over Ice”

Project Title: “Soju Over Ice” Music Release and Promotion

Background:

‘Soju Over Ice’ is a project blending Korean and English lyrics to leverage the Korean music wave, aiming for 15,000 streams and 30,000 views on platforms like Spotify while seeking to secure further performance and television opportunities.

KEY SKILLS ENGAGED:

Performance Management: Effectively executed 'Soju Over Ice' performances at various venues across the U.S., including colleges and music festivals. Synchronized with event staff, management teams, dancers, and musicians to ensure seamless performances.

Language Proficiency and Cultural Sensitivity: Demonstrated language proficiency and articulate speech during the song's feature on the Korean broadcast program 'Show me the Money 11.' Exemplified cultural sensitivity by celebrating Korean culture and music.

CHALLENGES FACED:

Pandemic Constraints: Overcame logistical challenges in shooting the music video during the pandemic. Devised innovative solutions such as incorporating masks and outdoor spaces to ensure safety while maintaining visual impact.

Budget and Cost Management: Strategically managed a budget of $800 to strike a balance between quality artwork, promotional efforts, and production costs. Ensured expenditures were aligned with project goals and objectives.

SUCCESS METRICS:

Streaming Metrics: Amassed 15,000 Spotify streams and 30,000 YouTube and Meta views on social media platforms. Monitored audience engagement and retention metrics to continue to grow the Son of Paper audience.

Social Media Impact: Observed exponential growth in target audience followers, video views, and user-generated content related to 'Soju Over Ice.' Evaluated the efficacy of organic social media strategies.

Performance Feedback: Solicited feedback from live performances, reviews, and audience reactions to refine future performances and promotional strategies.