Fundraising the 'MR. CHINATOWN' Music Video

Empowering my community: the MR. CHINATOWN Music Video

As the creative director and founder of Son of Paper music, I successfully designed and executed an award winning music video that pushed for social justice in the Asian American community. Our goal was to complete this high quality video within a year and stay within our $3,500 budget.

Skills Engaged:

  • Leveraged social media and email campaigns to raise over $3,000 on Kickstarter.

  • Facilitated the production process, including shooting, editing, and compensating actors.

  • Maintained flexibility and control of project throughout changing team and location dynamics

  • Communicated with stakeholders to give monthly updates on how, where and why their money was being spent

ACHIEVEMENTS:

  • The MR. CHINATOWN Music Video was screened at multiple Film Festivals.

  • It secured the top spot in the Music Video Category at the Washington DC International Film Festival

IMPACT BEYOND MUSIC:

  • What began as a rap song transformed into a community-led movement against Anti-Asian hate crimes and rhetoric.

  • Several non-profits and film festivals asked me to be their keynote speaker and show the video to their audiences

  • Through the MR. CHINATOWN VIDEO, we reshaped online discussions about film and music across platforms like YouTube, TikTok, and Instagram/meta.

Kyle Shin